초록에서 논문의 핵심 내용을 소개합니다. #MISQ, 2010, VL 34, IS 2, 233-259 In this study , we follow a perspective paradigm based on the strategic management literature to define IS strategy as an organizational perspective on the investment in, deployment, use, and management of IS. #MISQ, 2010, VL 34, IS 2, 261-279 By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning online via SERPs. #MISQ, 2010, VL 34, IS 4, 689-710 This paper argues that emotions are important drivers of behaviors and examines how emotions experienced early in the implementation of new IT applications relate to IT use. We develop a framework that classifies emotions into four distinct types: challenge, achievement, loss, and deterrence emotions. #MISQ, 2010, VL 34, IS 4, 757-778 Accordingly, we propose a training program based on two theories : the universal constructive instructional theor...