[초록] 논문의 핵심 내용
초록에서 논문의 핵심 내용을 소개합니다.
#MISQ, 2010, VL 34, IS 2, 233-259
In this study, we follow a perspective paradigm based on the strategic management literature to define IS strategy as an organizational perspective on the investment in, deployment, use, and management of IS.
#MISQ, 2010, VL 34, IS 2, 261-279
By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning online via SERPs.
#MISQ, 2010, VL 34, IS 4, 689-710
This paper argues that emotions are important drivers of behaviors and examines how emotions experienced early in the implementation of new IT applications relate to IT use. We develop a framework that classifies emotions into four distinct types: challenge, achievement, loss, and deterrence emotions.
#MISQ, 2010, VL 34, IS 4, 757-778
Accordingly, we propose a training program based on two theories: the universal constructive instructional theory and the elaboration likelihood model. We then validate the training program for IS security policy compliance training through an action research project.
#MISQ 2011, VL 35, IS 2, 487-504
We challenge these two ad hoc prescriptions by arguing that neither CIO reporting structure is necessarily optimal, and that the CIO reporting structure should not be used to gauge the strategic role of IT in the firm.
#MISQ 2011, VL 35, IS 2, 373-396
Signaling theory provides a framework for understanding how extrinsic cues— signals—can be used by sellers to convey product quality information to consumers, reducing uncertainty and facilitating a purchase or exchange. This research proposes a model to investigate website quality as a potential signal of product quality and consider the moderating effects of product information asymmetries and signal credibility.
#MISQ 2011, VL 35, IS 2, 423-444
In this paper, we take a game-theoretic approach to explore the motivation of firms for privacy protection and its impact on competition and social welfare in the context of product and price personalization. We find that ...
#MISQ, 2010, VL 34, IS 2, 233-259
In this study, we follow a perspective paradigm based on the strategic management literature to define IS strategy as an organizational perspective on the investment in, deployment, use, and management of IS.
#MISQ, 2010, VL 34, IS 2, 261-279
By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning online via SERPs.
#MISQ, 2010, VL 34, IS 4, 689-710
This paper argues that emotions are important drivers of behaviors and examines how emotions experienced early in the implementation of new IT applications relate to IT use. We develop a framework that classifies emotions into four distinct types: challenge, achievement, loss, and deterrence emotions.
#MISQ, 2010, VL 34, IS 4, 757-778
Accordingly, we propose a training program based on two theories: the universal constructive instructional theory and the elaboration likelihood model. We then validate the training program for IS security policy compliance training through an action research project.
#MISQ 2011, VL 35, IS 2, 487-504
We challenge these two ad hoc prescriptions by arguing that neither CIO reporting structure is necessarily optimal, and that the CIO reporting structure should not be used to gauge the strategic role of IT in the firm.
#MISQ 2011, VL 35, IS 2, 373-396
Signaling theory provides a framework for understanding how extrinsic cues— signals—can be used by sellers to convey product quality information to consumers, reducing uncertainty and facilitating a purchase or exchange. This research proposes a model to investigate website quality as a potential signal of product quality and consider the moderating effects of product information asymmetries and signal credibility.
#MISQ 2011, VL 35, IS 2, 423-444
In this paper, we take a game-theoretic approach to explore the motivation of firms for privacy protection and its impact on competition and social welfare in the context of product and price personalization. We find that ...
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